Vitamin Well

Sale of a Significant Stake in Vitamin Well to Cinven: Landmark Transaction in the Food & Beverage Sector in the Nordic region

VITAMIN WELL

Undisclosed

Sale of Significant Stake to Cinven


Sole Financial Advisor

Consumer | AUGUST 2024

On 6 August 2024, Jefferies acted as the exclusive financial advisor to Vitamin Well (a portfolio company of Bridgepoint Group, co-owned with the Founders), driving a highly competitive sale process amongst several blue-chip private equity bidders and effectively positioning the Company to achieve a premium valuation.

Since Bridgepoint partnered with Vitamin Well founders and management in 2016, the business has grown revenue twelvefold through international expansion and new product development, and the business has plans to continue its expansion.

Jefferies ran an accelerated sale process resulting in the transaction being signed in just two months from process launch to announcement.

This deal illustrates Jefferies delivering a strong partnership for the founder-led management team for the next phase of growth, while optimizing the deal structure for Bridgepoint and the Founders to capture desired liquidity and maintain sought after upside through a rollover investment.

It was Jefferies’ 11^th successful transaction in the functional performance & lifestyle sector since 2022. In addition, it was the 26^th Nordic sell-side that Jefferies completed over the last four years, solidifying the firm’s position as a top advisor in the sector as well as the region.

The transaction allowed Bridgepoint and the Founders to retain significant minority stakes while partnering with Cinven, who shares a vision to support Vitamin Well’s next stage of growth.

Vitamin Well’s vision to continue expanding its product offering and presence internationally align with Cinven’s track record of supporting businesses in becoming regional and global category champions.

About Vitamin Well

Established in 2008 and headquartered in Stockholm, Vitamin Well is a fast-growing functional food and beverage business, offering premium products for health-conscious and active consumers. Today, the company has c. 500 employees, with a broad product portfolio across several brands, including core brands Vitamin Well (vitamin and mineral-enriched drinks), NOCCO (performance energy drinks) and Barebells (protein bars and shakes), which are sold internationally across more than 40 markets.